Impact RadiusImpact Radius is a well-known affiliated network. Nonetheless, you will not find it on lists of best affiliate networks often. It was founded in 2008 by people behind other major networks.

Impact Radius’ motto was to change the way advertisers and merchants manage media partnerships. Some of their clients are: Shutterstock, American Airlines, Wayfair, etc. They are located in California, although they also have offices in New York, London, and Cape Town.

Impact Radius: maybe the most underestimated network

This network is considered a big name in the industry. Their main focus is helping merchants cope with their advertising programs. It is also a popular choice for affiliates, because they can become a publisher on this network very easily. After filling in a form, you have to wait for your request to be granted. Sometimes, this process can last for a while because Impact Radius wants to verify all the info and learn things about their applicants.

Afterwards, you can go through the categories and find the merchant that suits you. After you apply to the chosen program you wait for advertiser to accept your application. If you are rejected, you can find the reason stated by the affiliate manager and try to apply again. Some of the popular reasons for rejection are: adult content, website containing deals and coupons, laws pertaining Nexus taxes, etc.

Features

With Impact Radius you are free to automate strategic partner and affiliate programs with the Partner Manager Feature. With this you are decreasing transaction costs and increasing the ROI.

Impact Radius also provides the option of tracking clicks on their platform with an Inbound call tracker. With this feature you can also automate your workflow and manage your payments. By integrating SDK, you can track mobile installs and in-app events from merchants. This is possible with the Mobile tracker feature.

Payment

Publishers on Impact Radius are given the opportunity of choosing their own threshold. The threshold varies on payments models. The payments models available are bank transfer and paper check. Payment frequency is monthly and commission types are CPA, CPL, CPS.

Conclusion

Impact Radius is featured with an admirable group of products meant for Media attribution, Tag management, Mobile Analytics and Performance marketing. Overall, it could be said that Impact Radius is the most underestimated network out there.